CPE metrics represents Cost per Engagement. In other words, CPE shows how much the company is paying for every like or comment on a piece of content that features their brand. A lower CPE is what brands are aiming for.

In Competitor Analysis Report we show CPE of all influencers who mention the analyzed account within the given time period. Only influencers observed from Sponsored and Likely Sponsored are included.
– might be helpful: Sponsored VS Free posts: How to analyze post types in Competitor Analysis report?

Additionally, you can see the estimation of the value based on the benchmark. To learn how we benchmark our metrics see the article: How do you benchmark metrics in Instagram Report?

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