What is a sponsored post?

A sponsored post is an influencer’s post with a brand mention that was published on a paid or a barter basis when an influencer receives a product or services from a brand in return for publication.

How do you detect sponsored and not sponsored posts in HypeAuditor Mentions report?

In HypeAuditor Mentions report you can find three types of posts that we detect: Sponsored, Likely Sponsored and Free.

Sponsored posts in HypeAuditor Mentions report represent posts of the analyzed campaign that are undoubtedly made within a commercial relationship. To see more details please check the article: What do Sponsored posts represent?

Likely Sponsored posts represent those posts which are not disclosed by an influencer as sponsored, however, look as sponsored for our AI. To learn more about how we detect such posts please see the article: What do Likely Sponsored posts represent?

Free posts represent those posts which do not look like sponsored. This can help you find out how you or your competitor benefit(s) from being mentioned by influencers without commercial relationship base.


Are metrics of the Mentions report based on Sponsored or Likely Sponsored posts?

Most metrics of the Mentions report present values for all types of posts of the analyzed campaign including Sponsored, Likely Sponsored and Free. However, you can always check the value for Sponsored and Likely Sponsored posts separately right under the main value:

Such metrics as CPE and Top Sponsored Hashtags are based both on Sponsored and Likely Sponsored posts.

Share of Paid Mentions is based on Sponsored posts only.

All blocks of the Sponsored Content Insights section are based on Sponsored and Likely Sponsored posts.

Starting from the Activity section all metrics and graphs include all types of posts by default, however, you can switch to Sponsored + Likely Sponsored, Sponsored, Likely Sponsored or Free at any time. Once you choose the mode, it will be applied to all further sections of the report.

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Please note: you can also manually mark posts as Sponsored or Free. To learn more about how to do that please see the article: Can I manually change a post type from Sponsored to Free?

Additionally, you can work with all posts of the campaign on a deeper level in the All Posts section. Check this article for more information: What can I do in the All Posts section?

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