The Competitor Analysis Report allows you to create a report by hashtag. Use this option when you know that competitors have launched an advertising campaign with a certain name = hashtag, and you want to check how well this advertising campaign has performed.
This approach comes in handy when you don't know a competitor's Instagram handle but can identify the campaign hashtag they used. By building the report around that hashtag, you can discover which influencers participated in the campaign, evaluate its overall reach and engagement, and benchmark its performance — all without direct access to the competitor's account.
The maximum amount of hashtags that can be added in the report – 5.
The report will be built on all posts that contain the specified hashtags in the post caption only. Soon we will add an option to track posts with hashtags mentioned in the comments as well.
For a full overview of all report creation options (by mention, by mention & hashtags, by hashtag, or by links), see How to create Competitor Analysis Report.