User Generated Hashtags (UGH) report helps you find out more about the effectiveness of your ad campaign. This report contains hashtags of influencers and users.
For brands and marketers, the UGH report provides a clear picture of which hashtags are being actively promoted by influencers as part of a paid campaign versus those that appear organically. This makes it easier to evaluate the real reach of influencer-driven hashtag activity, spot patterns in sponsored content, and compare hashtag adoption strategies across competing campaigns.
In order to collect UGH, HypeAuditor collects posts published over a specified period of time where the hashtags you set up are mentioned. After that, the system segments these posts into Sponsored, Likely Sponsored and Free.
The system identifies the most frequent hashtags of Sponsored and Likely Sponsored posts from this selection, and then checks how these hashtags are represented in Instagram posts. If the number of posts where these selected hashtags appear is lower than 10K, the UGH report is built.
Why are hashtags with more than 10K mentions not included in the Competitor Analysis report?
Such hashtags are not included in the report since they tend to appear organically, while the goal of the UGH report is to collect data about those hashtags which are promoted by influencers. You can also explore the Top Sponsored Hashtags section for a quick view of the most frequently used hashtags in Sponsored posts of your campaign.