The Media Plans tool allows you to choose which metrics you want to include in the final shared report. This is useful when presenting a plan to clients or stakeholders — you can surface only the most relevant figures (such as reach, engagement, or ROI) and hide internal or technical metrics that might cause confusion or distract from the pitch.
To customize metric visibility, open your campaign, go to Settings, and locate the Metrics Visibility section.
If you exclude some metrics, you will still see them in the main dashboard — they will only be hidden in the report you share with external recipients.