Video Performance Distribution graph shows how predictable the number of views and reactions is across a creator's videos.
Each dot on the plot is a video. The X coordinate is the number of views, while Y is the number of reactions.
When the dots form a tight cluster, it means the creator delivers consistent results from video to video views and reactions stay in a predictable range. A wide spread of dots indicates high variance: some videos significantly outperform or underperform others.
For brands and marketers, this graph is a useful signal when evaluating a creator for a campaign. A tightly distributed chart suggests a reliable, low-risk partner whose content performance can be forecast with greater confidence. A scattered distribution may point to a channel where results are harder to predict, which is worth considering when planning expected campaign outcomes.