With a recent update of Instagram, influencers are able hide likes to some of their posts. However, this update doesn't affect our metrics as now our Analytics and Campaigns reports take hidden likes into account.

Instagram Analytics reports of profiles that contain posts with hidden likes have a crossed-out heart next to their names:

The same crossed-out heart is also shown next to all metrics that depend on likes:

Content section of Campaigns reports also indicates which posts have likes hidden:

Thus, posts with hidden likes are excluded when calculating the following metrics:

Analytics reports

  • Engagement Rate (Overview)

  • Authentic engagement

  • Engagement → Avg. Likes

  • Engagement Rate (Engagement section)

  • Likes Comments ratio

  • Likes Spread

Campaigns reports: Content section

  • Avg. Likes

  • ER

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