Influencers are able to hide likes to some of their posts. However, this update doesn't affect our metrics as we exclude posts with hidden likes from our calculations.
We're still able to pull such content, though. However, such posts are labeled as described below.
Instagram Analytics reports of profiles that contain posts with hidden likes have a crossed-out heart sign:
The same crossed-out heart is also shown next to all metrics that depend on likes:
The content section of Campaigns reports also indicates which posts have likes hidden:
Thus, posts with hidden likes are excluded when calculating the following metrics:
Analytics reports
Engagement Rate (Overview)
Authentic engagement
Engagement → Avg. Likes
Engagement Rate (Engagement section)
[Likes to Comments ratio] (https://help.hypeauditor.com/en/articles/2774398-likes-comment-ratio)
Campaigns reports: Content section
Avg. Likes
ER