In the marketing lexicon, Cost Per Mille or CPM refers to the money an advertiser invests for one thousand ad views. This typically applies to display ads – banners, native advertising, etc.

In HypeAuditor TikTok Report CPM metric is used to evaluate an estimated amount of money paid to an analyzed TikTok influencer for one thousand views of their videos.

To calculate CPM for TikTok influencers, we take public data about views.

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