In the marketing lexicon, Cost Per Mille or CPM refers to the money an advertiser invests for one thousand ad views. This typically applies to display ads – banners, native advertising, etc.
In HypeAuditor TikTok Report, the CPM metric is used to evaluate an estimated amount of money paid to an analyzed TikTok influencer for one thousand views of their videos.
To calculate CPM for TikTok influencers, HypeAuditor uses public data about views.
CPM formula for TikTok:
CPM = Total Budget ÷ Number of Views × 1,000
Brands and marketers can use Account CPM to benchmark how cost-efficient a TikTok creator is compared to others or to traditional display advertising, helping make more informed decisions when selecting influencers for a campaign or negotiating budget allocations. For how CPM is used across platforms in campaign tracking, see Cost per Mille (CPM).