In marketing terms, Cost per Mille (CPM) refers to the money an advertiser invests for 1,000 ad views. This typically applies to display ads – banners, native advertising, etc.
In HypeAuditor, CPM is used to evaluate the estimated amount of money paid to an analyzed influencer for 1,000 views of their videos. These metrics include Instagram, YouTube, and TikTok influencers.
To calculate CPM, we use public data about views for YouTube and TikTok influencers and Reach for Instagram influencers.
CPM formula for YouTube & TikTok:
CPM = Total Budget ÷ Number of Views X 1,000
Number of Views is tracked automatically, and Budget (payment) is taken from your proposal.
CPM formula for Instagram:
CPM = Total Budget ÷ Reach X 1,000
Reach can be indicated manually. If it’s not, HypeAuditor will use Estimated Reach, and Budget (payment) is taken from your proposal.