In marketing terms, Cost per Mille (CPM) refers to the money an advertiser invests for 1,000 ad views. This typically applies to display ads – banners, native advertising, etc.
In HypeAuditor, CPM is used to evaluate the estimated amount of money paid to an analyzed influencer for 1,000 views of their videos. These metrics include Instagram, YouTube, and TikTok influencers.
To calculate CPM, HypeAuditor uses public data about views for YouTube and TikTok influencers and Reach for Instagram influencers.
CPM formula for YouTube & TikTok:
CPM = Total Budget ÷ Number of Views X 1,000
Number of Views is tracked automatically, and Budget (payment) is taken from your proposal.
CPM formula for Instagram:
CPM = Total Budget ÷ Reach X 1,000
Reach can be indicated manually. If it's not, HypeAuditor will use Estimated Reach, and Budget (payment) is taken from your proposal.
Brands and marketers can use CPM to benchmark how cost-efficient a creator is compared to others or to traditional display advertising, helping them make more informed decisions when selecting influencers for a campaign or allocating budget in different platforms.