Audience Fit is based on Audience Geo, Age, and Gender selected in the Target settings. When users set target options, HypeAuditor calculates the percentage of the audience who matches the target demographics.
Audience Fit also displays fitting assessments: Excellent, Good, Average, and Low.
For brands and marketers, Audience Fit is a practical way to shortlist influencers whose real audiences align with campaign targeting criteria — such as a specific country, age group, or gender — helping to reduce wasted spend and improve campaign relevance.
Using Influencer Comparison, you can find out which influencer has the most considerable percentage of your target audience.
