Overall Score metric indicates the performance of an analyzed influencer compared to other influencers on the list (the higher the score, the better).
Overall Score is based on the following metrics:
Post Performance, Brand Safety, Content Comments Sentiments, Quality Audience, Followers Growth by 90 days, Target Audience Fit, Advertising Post Frequency and AQS (if applicable to the social network).
Each of these metrics is ranked from 0 to 100, and then the average arithmetic value is calculated. If one of the metrics is missing from current social media (e.g. Brand Safety in Twitch), it's not taken in the Overall score calculation.
