Fraud checks are represented by green, yellow, and red marks.
In order to assess the level of audience authenticity, HypeAuditor analyzes the trend of likes and comments for a post.
These are the levels of fraud check that exist in campaigns:
Highly suspicious engagement — Audience engagement looks suspicious. Likes and comments on an influencer's posts look inauthentic.
Suspicious comments — Some recent comments on an influencer's posts look inauthentic. The account may have participated in engagement pods.
Unusual spikes in likes — Audience engagement looks suspiciously high. Unusual and inconsistent growth in the number of likes was detected.
Unusual spikes in likes and bad track record — Unusual and inconsistent growth in the number of likes was detected. The account was involved in engagement pods.
Relatively authentic engagement — Audience engagement is relatively authentic, but there are some abnormal spikes in likes detected for the account.
Authentic likes, but suspicious comments — Likes are mostly authentic, but some recent comments look inauthentic. The account may have been involved in engagement pods.
Authentic engagement — Audience engagement is authentic, and no abnormal spikes in likes were detected.
Understanding these fraud check levels helps brands and campaign managers make better decisions when evaluating influencer posts. Posts flagged at the lower levels — such as Highly suspicious engagement — signal a risk of inflated performance metrics that may misrepresent a campaign's actual reach and impact. Posts marked as Authentic engagement confirm that reported interactions are likely to reflect genuine audience interest, making them a more reliable indicator of content performance. Reviewing fraud check marks across posts allows marketers to identify influencers whose authentic engagement is consistently high and better assess the true effectiveness of a campaign.