Fraud checks are represented by green, yellow, and red marks.
In order to assess the level of audience authenticity, we analyze the trend of likes and comments for a post.
These are the levels of fraud check that exist in campaigns:
Highly suspicious engagement — Audience engagement looks suspicious. Likes and comments on an influencer’s posts look inauthentic.
Suspicious comments — Some recent comments on an influencer’s posts look inauthentic. The account may have participated in engagement pods.
Unusual spikes in likes — Audience engagement looks suspiciously high. Unusual and inconsistent growth in the number of likes was detected.
Unusual spikes in likes and bad track record — Unusual and inconsistent growth in the number of likes was detected. The account was involved in engagement pods.
Relatively authentic engagement — Audience engagement is relatively authentic, but there are some abnormal spikes in likes detected for the account.
Authentic likes, but suspicious comments — Likes are mostly authentic, but some recent comments look inauthentic. The account may have been involved in engagement pods.
Authentic engagement — Audience engagement is authentic, and no abnormal spikes in likes were detected.