The Views graph in the campaign report shows the trend of views for all YouTube and TikTok influencers in a campaign.
Instagram views are not included here.
You can switch between Cumulative and Daily views:
Cumulative shows the general trend of views, while Daily shows each day (and its posts).
For campaign managers, the Views graph helps evaluate the overall momentum of a campaign over time. The Cumulative view makes it easy to see whether total views are growing steadily or plateauing, while the Daily view helps identify which specific posts drove the most views — making it easier to assess which influencers or content types contributed most to campaign performance.
To see how average views per influencer are calculated within a campaign, see Average views.