Cost per Engagement (CPE) shows how much the company pays for every like or comment for a piece of content that features their brand. Brands aim for lower CPEs.

As soon as you add influencer payments, CPEs are calculated automatically.

In order to calculate CPE, we divide the total cost of a post by its total engagement (likes + comments).

The total cost of the post is calculated using the influencer's total price and post count. Thus, we divide the total payment you indicated for the influencer by the number of posts from this influencer within the campaign.