Cost per Engagement (CPE) shows how much the company pays for every like or comment for a piece of content that features their brand. Brands aim for lower CPEs.
As soon as you add influencer payments, CPEs are calculated automatically.
To calculate CPE, HypeAuditor divides the total cost of a post by its total engagement (likes + comments).
The total cost of the post is calculated using the influencer's total price and post count. Thus, HypeAuditor divides the total payment you indicated for the influencer by the number of posts from this influencer within the campaign.
CPE helps marketers evaluate how efficiently their budget translates into audience interaction. Comparing CPE across creators in a campaign makes it easier to see which ones deliver the most cost-effective engagement and plan future budgets.
For a related cost metric, see Cost per Mille (CPM), which measures the cost per 1,000 views.