The Competitor Insights dashboard lets you compare your own and your competitors' Instagram influencer marketing strategies side by side. It pulls data from influencer posts that mention the brands you're tracking, giving you a consistent basis for comparison across all accounts. You can review key metrics and access a detailed breakdown covering the last fourteen months. What the dashboard covers:
Share of voice — see how your brand's reach and mentions stack up against competitors, and identify which brands have grown significantly over time.
Competitor strategy breakdown — understand the choices competitors are making: which regions they target, what influencer size tiers they work with, and what content types make up their mix (organic, sponsored, Reels, images, and so on).
Top-performing content — browse the collaborations with the highest engagement rates across different influencer sizes to spot trends and get a clearer picture of what's resonating in your space.
Influencer discovery — identify influencers who already mention your brand organically and may be good candidates for ambassador partnerships, as well as new influencers your competitors are working with.
Competitor campaign tracking — keep tabs on new campaigns competitors launch and review past ones to understand their messaging, timing, and scale.
Ready to get started? Learn how to create a Competitor Insights dashboard and set up your first tracking report.