The Competitor Insights dashboard allows you to compare your own and your competitors' Instagram influencer marketing strategies. The dashboard is built on posts that influencers make mentioning the brands you're interested in.
You can check the main metrics and see a detailed analysis for the last fourteen months. Find out where your brand stands and get a clear view of what you should do and what you should push towards.
Key Features:
MEASURE YOUR SHARE OF VOICE.
Discover your biggest rivals in terms of reach and mentions. Find out which companies boosted their growth and have become challengers.
ANALYZE YOUR COMPETITORS' STRATEGIES.
See the regions they are targeting, what size of influencers they work with, and which content is prevalent (organic, sponsored, reels, images, etc.).
GAIN INSPIRATION FROM THE BEST-PERFORMING CONTENT.
Scope out the best collaborations with the highest engagement rates across influencer sizes to better understand existing trends and how to brief influencers for your future campaigns.
FIND BRANDS AND INFLUENCERS FOR COLLABORATION
Find influencers who are loyal to your brand and convert them into ambassadors. Expand your partnership network by spotting new opportunities based on client preferences.
PLAN YOUR MOST EFFECTIVE COURSE OF ACTION
Derive the market's best practices and stay ahead of the competition.
BE AWARE OF THE NEWEST COMPETITORS' CAMPAIGNS
Track new campaigns by your competitors and analyze past ones to understand their messaging and effectiveness.
