The Influential Customers tool allows you to find influencers among your own consumers.
This approach gives you the following benefits:
Influencers already familiar (and loyal) to your brand or product
Data on influencer shopping lists and orders
Reduced time and costs for potential collaboration
From an influencer marketing perspective, creators who are already customers tend to produce more authentic content and earn higher trust from their audiences — making them stronger collaboration candidates than those discovered through cold outreach.
There are 2 options to find influencers among your customers:
Upload a CSV or XLS file containing your customers' emails.
Connect your Shopify store. Data will be updated on a daily basis. To connect your store, just add your credentials and follow the system's instructions.
The result will be a list of your consumers with their influencer profiles. In the event there is no influencer profile for a specific consumer, it will simply not be included.
Influencers that you find potentially interesting for a future campaign can be added to My Network.