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What content metrics can I check in Media Monitor?

Learn what content metrics are available in Media Monitor feeds and how to use them to measure post performance.

Written by Iren

Media Monitor detects the posts with @mentions, #hashtags, or keywords you set and pulls the following metrics:

Tracking these metrics directly in the feed allows brands and marketers to quickly assess how well mentions, hashtag posts, or keyword-tagged content are resonating with audiences, which makes it easier to spot high-performing content and respond in a timely way.

Although you can read a post's caption, the comments are unavailable in Media Monitor. You may click the link symbol to open the post and check its comments.

What does the 'Best Performance' post label mean?

HypeAuditor labels posts as 'Best Performance' when their Engagement Rate (ER) is significantly higher than the standard ER of an influencer who published it.

You may click on the influencer's username to access their report from the feed and view their average ER and other metrics.

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