The Comments To Likes Ratio shows how many comments an influencer receives per 100 likes.
For brands and marketers, Comments To Likes Ratio is a useful signal when evaluating a creator's audience engagement quality. A higher ratio suggests that followers are not only liking content but actively commenting and participating in discussions, which can indicate a more engaged and vocal community. This metric can help differentiate between creators with similar TikTok Engagement Rates but different types of audience interaction.
HypeAuditor benchmarks this metric against creators in the same follower tier, so you can quickly see whether a creator's Comments To Likes Ratio is above or below the market average. To learn more about how metrics are benchmarked in TikTok Report, see How do you benchmark metrics in TikTok Report?