Reach metrics shows an estimated number of people who might see posts of influencers mentioning the analyzed account within the chosen time period.
In order to calculate Estimated Reach we use our machine learning that is based on:
Followers count
Audience types
Avg. likes and avg. comments
In Mentions Report Reach is calculated for all types of posts: Sponsored, Likely Sponsored and Free. You can check the Reach of each individual post of the campaign as well:
