Reach metrics shows an estimated number of people who might see posts of influencers mentioning the analyzed account within the chosen time period.
In order to calculate Estimated Reach, HypeAuditor uses machine learning that is based on:
Followers count
Audience types
Avg. likes and avg. comments
In Mentions Report, Reach is calculated for all types of posts: Sponsored, Likely Sponsored and Free. You can check the Reach of each individual post of the campaign as well:
Reach helps brands and marketers go further than simply counting influencer mentions. Since the size of an influencer's audience directly affects how many people will potentially see a post, Reach allows you to compare the true visibility of competitor campaigns — not just who gets mentioned most, but whose mentions drive the greatest potential exposure. Learn more about how Estimated Reach is calculated.