The Likes-Comments Ratio shows if the creator gets more likes or comments. This metric helps you better understand how actively the audience engages with the influencer's content.
A significant difference from similar accounts might mean that the number of comments or likes was increased artificially.
For brands and marketers, the Like-Comment Ratio is a useful signal when vetting a YouTube creator for a collaboration. A ratio that looks abnormal compared to similar accounts may indicate that engagement has been artificially boosted, either likes or comments were purchased or otherwise inflated. Spotting this discrepancy early helps marketers avoid partnering with creators whose audience interaction is not genuine, ensuring campaign budgets are directed toward influencers with authentic YouTube Engagement Rate.
For additional context on how comment activity is measured on YouTube, see Comments Rate.
