AQS in HypeAuditor TikTok Report stands for Account Quality Score and it aims to give a quick overview of the overall quality of the account.
Same as AQS (Audience Quality Score) in Instagram Report, AQS in TikTok Report is a 1-100 scale metric. Thus, influencers with AQS '100' are most likely to have high-quality accounts and perform in marketing campaigns successfully, while the ones with AQS '20' belong to a low-quality group of influencers who don't have any impact on the level of sales or brand awareness.
For marketers and brands, AQS serves as a quick first-pass filter when evaluating TikTok creators. A high AQS indicates a creator with strong engagement, consistent follower growth, and active audience interaction — making them a more promising candidate for influencer marketing campaigns. A low AQS, conversely, is a signal to investigate further using the detailed metrics available in the full HypeAuditor TikTok Report before committing to a collaboration.
AQS in TikTok Report is the result of the following metrics:
Followers growth within the 30 days period;
Comments Rate (the penalty is applied if the amount of comments is too low compared to the influencers from the same tier).
AQS is a high-level score, therefore, in order to get a bigger picture, it is recommended to look into HypeAuditor report metrics on a deep level and analyze them in combination.